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You Have a Message to Bring to the World
No one else has the same message, and if you don't find a way to get it out there, no one will ever know. Your message might be on behalf of a remarkable organization you're responsible for building, or your message might be YOU: the blog you write, the art you create, the service you offer. Whatever you have to share with the world, you need to find a way to get it to the world.
The problem is - how do you get your message out? Carrier pigeons are hard to come by these days, and you don't have a big advertising budget.
- Connect with people who are already interested in what you have to say
- Demystify the "no-rules" culture of new media, especially Twitter and Facebook
- Make your message more personal, meaningful, and impactful
- Recruit a "small army" of friends and followers committed to your cause
- Make the leap from Good to Great through a sustained commitment to new media
There are no hard-and-fast do's and don'ts in the Social Media world. The funny thing about expertise in this industry is that once you say you have it, you've lost it. (It's kind of like asking "How can I be authentic?" - If you have to ask, you're trying too hard.)
There is more than one way to build a brand online. This project offers several different perspectives, but other people have other ideas, and that's OK.
With that in mind, we've created a resource to help you get your message to the right people. The resource is called the Unconventional Guide to the Social Web.
It's for entrepreneurs, leaders, bloggers, and artists of all kinds. If you have a message to share with the world and need to expand your audience, this will help.
All materials for the guide are delivered immediately after purchase by electronic download, and will work on both PC and Macs. The complete product includes:
- A 35-page manual, written by Gwen Bell using yoga as the theme. The manual includes a number of microactions you can take immediately to improve (or begin!) building your online presence
- A 21-minute audio session on Social Media for Introverts - or "Why Being Shy Is OK Online" created by Chris Guillebeau, who travels the world and talks with tens of thousands of people despite being too shy to answer the phone
- A series of audio interviews with White Hot Truth's Danielle LaPorte, WebGrris's Nelly Yusupova, and a special "Mr. X" who discusses advanced social web hacks. The interviews focus on practical tips you can use right now.
- A detailed FAQ file, 30-page collection of success stories, other reports, interviews, and bonuses (see below for more info)
- OPTIONAL: A 30-minute, personal jumpstart session to help you set or review your World Domination strategy for the Social Web
- Continuing Email Updates for 6 months
Q: Seriously, why doesn't it cost a fortune?
Yes, we know that other consultants charge hundreds of dollars an hour. One other guide about Twitter costs $800, and no, you don't get 800 free iTunes downloads with it. The goal of the Unconventional Guide to the Social Web is to help people embrace online interaction and get their message out to the world without breaking the bank. This is supposed to be easy and accessible.
Q: I'm afraid of social media. Is this really for me?
A: Chris doesn't even answer his phone, but every day he talks with 25,000 people on Twitter. It's actually a lot of fun, even if you're an introvert or otherwise feel overwhelmed.
Q: Isn't Gwen crazy for doing the 30-minute sessions with each person who buys the Internet Rockstar version?
A: (from Chris) - Yes, I think so. But she seems like a motivated, hard-working crazy person, so hopefully this won't take over her life.
Q: Can I meet you in person so you can autograph my copy of the Unconventional Guide to the Social Web?
A: (from Gwen) - Yes. Chris and I both travel a lot. Chris is visiting every country in the world. My goal is to attend every conference. While we know these are big goals, we're also very dedicated to the people we're writing for. You are the reason we get out of bed in the morning. So we'll make every effort to be at your event - if you'd like to set up a signing, virtual or otherwise, please get in touch.
